FAshion Designer/Modelist Seiji Amamoto

ALL MY LOVING is a fashion brand by designer Seiji Amamoto, who has a reputation for outstanding pattern technology and traditional hand-work.

He chooses denim materials beyond the imagination of others, and is particular about detail design.
Both men's and women's collections are designed from casual to feminine.

Designer Seiji Amamoto trained in making clothes under a high-grade ready-to-wear brand, and launched "ALL MY LOVING DESIGN" independently in 2008.

Based in Fukuoka, he has presented his collections in Asia, including Tokyo, Osaka, China, Korea, Taiwan and Thailand.
Active as a designer and patterner.

Original works using Fukuoka's traditional silk fabric “Hakata Ori” and high-quality denim from Okayama, Japan, are highly regarded overseas.

He also makes use of his wealth of knowledge, experience and advanced skills in costume production and education.

 

Designer beliefs

Since I worked at apparel maker, I kept suspicious about making clothes as just a "business".

I left the company and started my own apparel brand.

Because, I want to make every piece of clothing more important than just "consumables".
And, "I want to deliver clothes that make customers feel" joy "in wearing them.
I think that making clothes and enjoying clothes are "cultures".
I want to inherit "culture" and create "culture", not just the creation of fashion.

With that in mind, by combining Fukuoka's traditional silk KIMONO-OBI fabric "Hakata-ori" with a history of about 800 years with Japan's world-class quality fabric "denim",We send fashion that you can enjoy in your daily life from Fukuoka to the world.

The current world full of things,
I believe that tradition and fashion can coexist and evolve together by creating a culture that makes the best use of regional characteristics and traditions.
And we continue to make clothes one by one, carefully in the atelier.

 

Career

March 2002

Graduated from Koran Fashion Design College.

March 2002-December 2007

Worked as a designer and patternner at a luxury women's clothing manufacturer.

January 2008

Independently launched his own brand “ALL MY LOVING”.

~ Present

Actively working on own brand production / sales, collection announcement, designer / patterner / instructor business.

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Sales record

Iwataya, Fukuoka Mitsukoshi, Hiroshima Mitsukoshi, Hakata Daimaru, Hakata Hankyu, Umeda Hankyu, Senri Hankyu, Hanshin Umeda Store, Matsuzakaya Ueno Store, Nagasaki Hamaya, Kokura Izutsuya, VIORO Fukuoka, Canal City-Hakata, Harajuku Laforet, Hakata Riveraine (in no particular order)

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Collection participation history

Fukuoka Asia Collection, Osaka Asia Collection, Ready-to-wear (Korea), Others (China, Thailand, Taiwan, etc.)

 

Media appearance history

Newspaper

Senken Shimbun, Yomiuri Shimbun, Asahi Shimbun, Nishinihon Shimbun, Mainichi Shimbun

TV

Fukuoka Mainichi Broadcasting (RKB) program "Fukuoka Mokuroku", Japan International Broadcasting (NHK) program "OUT & ABOUT"
NHK BS-1 "Journeys in Japan", KBC "Domo", RKB "Kyoukan TV"
TBS "Night Shuffle", TBS "Mentai Wide", TV West Japan (TNC) "Momochihama Store"
KBC "Asades", RKB "Ki Do Creators", TV West "My Neighbor My ☆ ~ Meister ~"
FBS "Night Shuffle", RKB "TEEN! TEEN !!", RKB "Genki by Fukuoka", etc ...

Magazine / Free paper

Fukuoka Bishoujo Encyclopedia, Fukuoka Walker, TOWER RECORDS "bounce", "SCRIPT", "Ct Magazine"
"No !!" ・ Thai version "S Cawaii!". -Taiwan version "mina" Higashi-Fukuoka High School admission brochure- "avanti"-"Monthly Across", etc ...

radio

RKB Radio "Yorozuya Sunday", Dream FM, Hotomeki Radio

ＷＥＢ

"Asian beat" and "Fukuoka facts-Fighting Fukuoka from data"

 

Award history

The 76th Soen Award candidate
4th Japan Fashion Design Contest in Yamaguchi Grand Prize
Selected for Cool Summer Fashion Competition
Eleventh International Fashion Design Contest ORIBE, Others ...